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Riding Around in a Mouselimo at Lion Country Safari
by Jennifer O’Brien Today I was lucky enough to participate in experiential marketing. I arrived at Lion Country Safari with BMI Elite’s Director of Marketing, Demi Pietchell, and was introduced to...
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Experiential Marketing and the Rhinoceros of Love
by Demi Pietchell Let me level with you for a moment – I’m one of these people who do not have your run of the mill fears like heights, swimming, and the dark; my fears are advanced, irrationally...
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Is Virtual Reality Marketing the Future?
Many advertisers, interested in getting an early lead on the next big thing after mobile, have turned their sights on virtual reality. The new technology, which is gradually becoming more...
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Technology is Changing the Marketing Landscape
To a large degree, the marketing and advertising industry has always embraced technology. As soon as a new medium exists, the industry starts thinking of ways to put it to use broadcasting a branded...
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